One of the collections that I am definitely looking forward to, we spoke to Zara Shahjahan about her collection at the PFDC L’Oreal Bridal Week 2014. Zara Shahjahan is a label known for its elegant cuts and the designer’s own prowess to bring a beautiful amalgamation of oriental prints and floral patterns to life. After the success of ‘City of Garden’s’ at Lakme Fashion Week, India, Zara Shahjahan is all set to take stage at the PLBW 2014 showcasing the brand’s bridal collection, ‘A Folk Tale’ on 1st October 2014. This marks Zara Shahjahan’s 6th time at the prestigious PFDC platform and the second time that the brand will be presenting its bridal collection.
Here is a look into her collection:
1. What should we be expecting from your collection?
‘A Folk Tale’ is a hybrid of cultures, heritage and folk stories that have mysticized our imaginations since ages. The collection is a modern take on classic, eastern bridal aesthetics that appeal to the present day bride. The colors and prints speak volumes about ethnicity and culture amalgamated with rich eastern embellishments.
2. Have you stayed true to your style ethos or have you experimented with some new trends?
Zara Shahjahan is synonymous with vintage florals and soft color palettes. With A Folk Tale, we are going all out into uncharted territory and doing bridals that are classic yet very innovative in terms of silhouettes. With Indus inspired colors like saffron, fushia pink, black, deep red the color palette is very rich. This is the first time that we are taking a leap and playing with colors and prints that we have never experimented with before.
3. What bridal trends do you see will be prevalent this year?
We have really played around with silhouettes this season in order to bring about some level
of innovation to the bridal ensemble. Amongst many, a lehnga choli paired with a well tapered jacket long or short is totally en vogue. Short kurtas paired with h
eavily embellished cropped pants or the traditional tang pyjama are also a must have for the bridal season
4. What’s a complete fashion faux paus for Bridal this year?
Let’s see what it is!.
5. From conception to execution, how is your collection different from others?
Every designer has their own unique flair. Distinct taste in aesthetics, colors, fabrics, embellishments even the way they present their work. A collection is always different from the ones that have preceded it as with time a designer grows and so does his work. It is all about experimenting and presenting something new. A Folk Tale is my portrayal of my love for art and culture.